U.S. Army Medical Command · Army Recovery Care Program
RCG supported the Army Recovery Care Program (ARCP) through one of its largest organizational transformations, helping leadership communicate change across 14 installations in 11 states while maintaining trust among Soldiers, families, and civilian employees.
The Challenge
The U.S. Army Recovery Care Program was directed by the Secretary of the Army to undergo a comprehensive transformation – including redesigned operations, a re-designation of Warrior Transition Units to Soldier Recovery Units, updated policy, and a realignment of resources in support of Army medical reform. A change of this scale required maintaining the confidence of Soldiers, families, civilian employees, and senior leaders throughout the transition.
Our Solution
RCG developed and executed a strategic communications campaign that combined executive messaging, leadership presentations, town halls, and stakeholder engagement. Our team coordinated nationwide logistics, produced tailored communications materials, and prepared program leadership to conduct town halls across subordinate units while engaging strategically identified senior Army leaders. By equipping decision-makers with clear, consistent messaging, RCG helped build understanding, strengthen advocacy, and support successful implementation of the program transformation.
The Results
- Executed leadership engagement across 14 installations in 11 states
- Reached 2,000+ Soldiers, civilians, and stakeholders
- Enabled leaders to communicate organizational change throughout a complex Army-wide transition
- Recognized with the Wolf Pack Award from the U.S. Army Surgeon General for teamwork and execution across an integrated military, civilian, and contract team
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